Thursday, January 15, 2009

Bite Me Burger Co.

Address: Shop R4 Harbour Walk, Star City Casino, 80 Pyrmont St, Pyrmont NSW
(next door to Paddy Maguires)

Tel: (02) 9518 6477

Website: http://www.bitemeburgerco.com/

You really can’t miss the red neon sign blaring so bright even my camera couldn’t capture the text clearly. The whole shop front is gimmicky – they sell clothes and have wierd punk style mannequins inside. Each table is laden with a piece of white drawing paper and some crayons to unleash the inner child. Marketing is done very well here and the catchy use of “me” is predominant (see picture below of the serviette).

This place is more a novelty than anything else – but be prepared for a hearty meal.

A less healthy and possibly more gourmet than Grill’d (another fantastic burger institution), Bite Me places an emphasis on being able to try everything at least once. Hence their concept of marketing the “mini-burger” – a bite-sized version of every full-sized burger on their menu.

A full-sized burger like the GREAT AUSTRALIAN BITE™ (as pictured above) – “Grain-fed Australian beef stacked with sautéed onions, vine-ripened tomatoes, iceberg lettuce, beetroot & your choice of tomato ketchup or Bite Me BBQ sauce”.

For the greedy and more adventurous, I went the 4 minibites:

LAMBTASTIC™

A luscious lamb burger flavoured with mint, cumin & olives; rocket, cucumber, grilled red capsicum, grilled haloumi cheese & Greek yoghurt on a Turkish roll

VEGETARI ANNE

Delicious lentil patty, grilled capsicum, haloumi cheese, chermoulah & rocket served with Greek yoghurt

BLOODY MARY

Grain-fed beef burger flavoured with vodka, horseradish, onion, tomato & parsley, smothered in our secret recipe Bloody Mary sauce (including vodka, Worchestershire, Tobasco & tomato) served with cos lettuce

JACK DANIELS

Grain-fed beef, iceberg lettuce, tomato, bacon & onions with Monterey Jack cheese & our own rich, spicy Jack Daniels sauce

My favourite was actually the lamb (I thought the white Turkish roll and herbed lamb patty was a great combo, coming from a lamb-hesistant eater such as myself) and the vegetarian burger. The Bloody Mary one was interesting to say the least, but one mini bite would have been enough. The Bloody Mary and Jack Daniels are really blokey burgers – very strong flavours. But interesting. The slight toasting of the buns gave the bread this crispy texture which didn’t scrape the top of your mouth when trying to fit in mouth (a-la-grill’d style).

Typically the fries are served in mini shopping trolleys (see website), but on this occasion they were served in a boring white square bowl. Lovin the tomato sauce holder though...

I washed my 1950s meal (felt like I was in the age of Elvis) with a chocolate milkshake – just like they did in the old days!

Give Bite Me a try, its a good varied take on the traditional hamburger!